Today's odd little problem is a persistent difficulty with putting titles on posts. I click the box, nothing happens. I click it again, ditto. Spoke to the help-desk; they couldn't replicate the problem from wherever they are. Arrived by trial and error at a work-around whereby I put up a post, then amend it - the amendment being the addition of a title, which becomes possible after the post has been posted. Then thought (finally): I wonder if it's a bug in the laptop. And yes, it is. The ancient Netbook proves its worth once again. And the laptop goes away for a while.
On another matter entirely, I've just unearthed a letter from an otherwise apparently sane financial firm telling me about a change of address. They've moved a couple of hundred yards, if my memory of City streets is accurate. They're "really excited" about the move. And my question is, since when did everybody get so worked up about so many mundane experiences? If they're not "really excited" about a new street address, they're "passionate" about what they do - "passionate" about finance, or food, or whatever else they do all day. A questionnaire came in a while back, for a voluntary thing I do, promising to make the volunteer experience "even better".
Thereby pre-empting any negative comment. Not quite straightforward, eh? I am, of course, "passionate" about volunteering. My heart beats faster as I think of it; my blood pressure rises - and of course none of that's true, because like everybody else I have good days and bad days, et cetera. Some days I'm in the mood; some days I just want to get home. Why do we - sorry, why do organisations talk such nonsense to us? And come to think of it, why do organisations talk such nonsense about us? Come four o'clock on a Friday afternoon, and we're not passionate about the day job. That's okay.
Turning over the thought in my mind now: to think about the brand, or the message, or the image you're projecting, is to think about yourself, not the customer or the patient or the reader or the target audience for whatever you're offering. To get "really excited" about an efficiency drive, or office move, or other re-arrangement of the deckchairs, is to look away from the customer. Everybody - every organisation - does it, or at least talks that way, and the issue we all ignore, because it's so pervasive, is that we're not being straight with each other.