Social media is (sic) needy. I had a Tumblr account - still have. I forgot about it because I'm all about words rather than pictures - or some such reason. I get regular reminders. Well written, quite imaginative. It's rainy in Tumblr-land, without me. The days are long, and the nights cold. But I still don't have any particular need for Tumblr.
I have a LinkedIn account. See above. I click a box, I get emails about interesting discussions. It's where I have the most comprehensive profile; not sure why. But I haven't been there for a while. I get weekly emails to tell me that people are looking at my profile - it's usually the same one or two people. I get not-quite-weekly emails to tell me that if I upgrade to a premium account, my career will be transformed. Twitter - regular invitations to follow people I don't know. Regular emails to tell me that people - actually, it's usually organisations - are following me.
Facebook - yeah, okay. Not sure why every posted truism is so insistent on being shared, but - yeah, okay. To be a Facebook friend is not actually even to be acquainted, but - yeah, okay. The Spider Solitaire of social media. I signed a petition once, and now I get almost-daily emails from change.org to tell me that the government is selling the NHS to hedge funds.
I signed up for a thing called Streetlife, and now I come in from talking to my neighbours to find an email headed 'Here's what your neighbours are talking about...' It could be useful, although right now I find it funny. Here's hoping. Meetup sends weekly emails to tell me about the meetups I'm missing. Everything keeps on getting in my face.
Social media is desperate for attention. Why?