William Essex
  • About Us
  • About Me
  • Dear Diary
  • Books (and other stories)
  • This takes you to Medium Dot Com

Please Mister Postman, look and see...

14/9/2017

0 Comments

 
When we talk about catastrophe, we talk about the end of the world. The phrase we use isn't "the end of us", or even "the end of the species", but the end of "the world". I suppose the term means more than just the planet, but Mother Earth is in there somewhere.
     Strikes me now that Gaia might be pleased to see us gone. We've trashed our room, we think "the world" revolves around us, and we're certainly not listening any more to what the thunder says. There's a weekly Q&A interview in a(n inter)national newspaper in which the regular question used to be asked: "Do you think about your carbon footprint?" The question seems to have gone now (although the Q&A survives), perhaps because the answer was too often a yes qualified by the admission that the interviewee really had to fly around the world burning up fossil fuels in pursuit of some career objective. Think about my carbon footprint all the time, me. Any chance of an upgrade to first? I have the air-miles.
     Seems to me that globalisation doesn't work (discuss), but that's a subject for another day. Global warming may or may not be the cause of the tragedy now happening in the Caribbean, and it may or may not explain why Florida residents are being warned to look out for displaced alligators as they move back into their properties, but what troubles me is that if Gaia really has turned against us, it won't be "the world" that ends. And it won't matter then whether we've finally agreed that global warming is or isn't real. Water is now being offloaded from aircraft in the Caribbean, and there are even British troops on the scene - pursued, as is traditional, by British journalists complaining that they're not moving fast enough.
     But in the background, there's an official response going on that feels, to me at least, much more familiar. News reports suggest that OECD rules prevent British aid being given to British overseas territories (Anguilla, Turks & Caicos Islands, British Virgin Islands) because (only on paper now, but that's what counts) their GDP is too high. Overseas development secretary Priti Patel tells us that she's "written to" the OECD's "development assistance committee" asking them to change the rules. Boris Johnson has toured the islands (remember him in Liverpool?) and is reportedly about to chair a meeting of the COBRA emergency committee. That's two committees in one paragraph. Now I understand why all the governments, etc., of my early childhood so regularly called in International Rescue.
     At least Cabinet Office Briefing Room A looks like every White House Situation Room known to fiction, which is reassuring, and we can assume that Hurricane Irma hasn't disrupted the postal service between the OECD and Ms Patel's office. Talk about grown up. It's just that ... I remember the contrast between the official response and the community response after the Grenfell Tower fire. If "the world" does end, will we be stuck with the official response? Will the final broadcast show Boris Johnson touring the battlefield at Armaggedon, or should  we maybe think a bit harder about the simple truth that "the world" doesn't need us. For all we know, Gaia might look quite kindly on - what? Termites? Water Bears? Our successors, anyway.

Picture
Me too, but does "here" like us?

Thinking about gerunds at the moment. And present participles. If you prefer, '-ing' words. That would be how I think of them, but I happened to be watching a YouTube video in which Michael Hyatt (high-profile "virtual mentor"; he's not hard to find) talked about building a "personal brand". Interesting, and in case you're wondering, suggested to me in the course of a recent collaboration/intervention in a friend's self-employed career development. Personal branding is part of marketing, if you're a solo entrepreneur with something to promote (sell), and I suppose it's just a step away from the injunction to be appropriately interesting.
     Appropriately, in the sense that if you're a romantic novelist, don't tweet about your love for slasher movies. If you're a Michelin-starred chef at a health-food restaurant, don't tweet about your new-found passion for junk food. If you're the president of a global superpower, don't get into a tweeting contest with - sorry.
     Anyway, in the video I watched, Mr Hyatt was discussing ""The Five Elements of A Personal Brand"; you can find it here. I won't spoil it, except (very slightly, sorry) to say that at one point Mr Hyatt suggested that, in building your powerful personal brand: "You need a gerund."
     Eh? I may write this stuff, but that doesn't mean I know the technical terms. So I looked up "gerund". And dear old Wikipedia gave me this: "Gerund is a term for a verb form that functions as a noun. Although similar in usage to verbal noun, the two terms are not synonymous as gerund retains properties of a verb while verbal noun does not; in English this is most evident in the fact that a gerund can be modified by an adverb and can take a direct object. The term "-ing form" is often used in English to refer to gerund specifically. Traditional grammar made a distinction within -ing forms between present participles and gerunds, a distinction that is not observed in..."
     ...I can feel it slipping away. But I get Mr Hyatt's point: to have a gerund is to have a short, succinct phrase that sums up what you do. "Solving the world's problems." "Teaching your children to pass crucial exams." "Setting off fireworks safely." "Driving this bus." Please stop me, I could go on all afternoon.
     Gerunds are wonderful, but like everything else, they can be over-used. After a while, also, they get static. If the gerund of the van says, "Keeping the traffic moving," but the miles of traffic cones say exactly the opposite, what's the use of the gerund? In that example, either it requires constant activity - a team of (wo)men constantly waving their arms and urging the traffic on - or it becomes almost a cross section of an activity - a steady-state, aspirational statement of being rather than doing.
     It's a scale thing. Either the individual and his gerund work together - or the gerund disconnects and floats away into meaninglessness. Take responsibility for your gerund. Look after it. Act it out every day.
     Gerund. Functions as a noun, right? In big companies, a verb that's turned to stone.
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Dear Diary: The Archive

    April 2025
    February 2025
    January 2025
    April 2024
    July 2023
    March 2023
    May 2022
    November 2021
    October 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011



No animals were harmed in the making of this website. Other websites are available online (and off). All the content here is copyright William Essex, this year, last year, the year before that and, you guessed it, the year before that, although I don't have the time right now to hunt out that little symbol. This website uses organic ingredients and respects your privacy. Come back some time.

Promoted by T&F CLP on behalf of William Essex at PO Box 16, Jubilee Wharf, Commercial Road, Penryn TR10 8GF.​