Been watching this sign for a while, A4-size in an otherwise whited-out window, finally took this pic Wednesday first thing (new phone, try out camera, yes the flash does work...).
Came back later, door open, two guys putting out stock.
"The reptiles are arriving Friday and we've told everybody we're opening on Saturday, so we're opening on Saturday."
No doubt there's a publicity campaign that I've missed, but just in case there isn't, here's a retweet (sic) of the sign in the window. Didn't step inside the store, but it looked interesting enough for a return visit.